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Developed the "Live Inside a Work of Art" strategic positioning for the legendary Zaha Hadid’s first NYC residential project, 520 West 28th. By overseeing a suite of high-level digital storytelling and artist monographs, I helped translate complex architectural genius into a cohesive identity that resonated with global cultural tastemakers and art collectors.
Developed the "Live Inside a Work of Art" strategic positioning for the legendary Zaha Hadid’s first NYC residential project, 520 West 28th. By overseeing a suite of high-level digital storytelling and artist monographs, I helped translate complex architectural genius into a cohesive identity that resonated with global cultural tastemakers and art collectors.