My work as a researcher and strategist is rooted in the same curiosity that drives my studio practice: a desire to draw connections and patterns within greater ecosystems and improve intergenerational, interspecies care. I apply qualitative research and systemic visioning to help individuals and organizations, specifically those centered on land, education, and community wellness, navigate complex futures.
Qualitative Research & Interviewing
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Strategic Roadmapping for Land-Based Projects
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Systems Mapping & Visioning
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Grant Writing & Publication Design
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Qualitative Research & Interviewing ✳︎ Strategic Roadmapping for Land-Based Projects ✳︎ Systems Mapping & Visioning ✳︎ Grant Writing & Publication Design ✳︎
Led strategic research and brand positioning for Dame Products’ record-breaking $1.2M launch that pivoted into a landmark legal victory against the New York MTA, successfully pioneering citywide transit advertising for sexual wellness. This work leveraged systemic visioning to challenge public policy and advance cultural discourse on holistic wellbeing.
Developed the "Live Inside a Work of Art" strategic positioning for the legendary Zaha Hadid’s first NYC residential project, 520 West 28th. By overseeing a suite of high-level digital storytelling and artist monographs, I helped translate complex architectural genius into a cohesive identity that resonated with global cultural tastemakers and art collectors.
Consulted on a pioneering initiative for the CAIR Coalition to expand access to impact litigation and criminal legal counsel, aimed at strengthening legal precedents protecting immigrant rights. Through strategic research and positioning, we named the initiative The Impact Litigation Lab, framing it as an experimental hub for legal innovation and resource sharing. This foundational strategy guided the Lab’s rollout across digital, event, and social platforms, establishing it as a critical center for advancing systemic advocacy and shaping legal strategies nationwide.
“Gilian knows how to be still and observe her surroundings. She has an intense curiosity about the essential nature of things and how they relate to each other. All this, plus her passion, intellect and dedication, makes her a wonderful asset.”
Laura Silverman, Founder at The Outside Institute2026
New York
“Gili really helped us solidify our brand messaging and mission. Their work is still the foundation our brand is built on. I think they are particularly skilled at transforming abstract goals into clear and succinct brand identities that naturally lead into engaging content and visual identity.”
Al Fine, Founder at Dame Products2026
New York
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