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Led strategic research and brand positioning for Dame Products’ record-breaking $1.2M launch that pivoted into a landmark legal victory against the New York MTA, successfully pioneering citywide transit advertising for sexual wellness. This work leveraged systemic visioning to challenge public policy and advance cultural discourse on holistic wellbeing.
Led strategic research and brand positioning for Dame Products’ record-breaking $1.2M launch that pivoted into a landmark legal victory against the New York MTA, successfully pioneering citywide transit advertising for sexual wellness. This work leveraged systemic visioning to challenge public policy and advance cultural discourse on holistic wellbeing.