The Chopra App
For decades, Deepak Chopra has been a leading voice in health & wellness. In 2020, as a global pandemic fell over the world, the Chopra Center sought to reposition and rebrand itself to achieve greater relevance with a growing cohort of wellness-engaged customers. Gilian Rappaport joined Dan + Jason + Co to partner with Deepak and his leadership team to rebuild the Chopra brand and experience across every touchpoint.
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2020Research: Gilian Rappaport; Brand Strategy: Dan Spiegel, Gilian Rappaport; Art and Design Direction and Creative Development: Dan + Jason + Co
Gilian's role was to conduct the research with Deepak’s existing and prospective community, as well as traditional Ayurvedic wisdom holders and contemporary nutritionists. They also collaborated with the designers and copywriters to devise the design language for the new offering.
The intention behind the product was to to achieve greater relevance with a growing wellness community around the world.
